He sniffily dismissed calls for him to appear on Piers Morgan"s chatshow by declaring that he wanted to do something more "substantial".
And today David Cameron revealed who he has chosen to give him a no-holds-barred, in-depth grilling over Tory policy: Alan Titchmarsh.
The Tory leader used an appearance on the gardening guru"s talkshow to talk about the death of his son Ivan for the first time last year.
Just an ordinary man: David Cameron has a quiet pint at the Tite Inn in Chadlington during a visit to his constituency today
Mr Cameron was quick to turn down an opportunity to appear on Morgans Life Stories in the wake of Gordon Brown"s emotional interview last week. More...Don"t mention our record in power, Labour orders election activists
The Prime Minister had used the appearance as an opportunity to connect with voters as he bared his soul about the death of his baby daughter and spoke of a "modern love story" with wife Sarah.
But David Cameron immediately heaped disdain on the former tabloid editor"s show.
"I am just not a great fan of the Piers Morgan format," Mr Cameron told the BBC Radio 4 Womans Hour programme, adding: "I would rather do something a bit more substantial,"
Grilling: Cameron is to appear on the Alan Titchmarsh Show
Mr Cameron will appear on the Alan Titchmarsh Show on March 10 but his advisors have been quick to stress that he still intends to appear on a more serious TV show in the run-up to the election.
The Tory leader is also understood to be in negotiations to appear on the BBC"s One Show, which is hosted by Adrian Chiles and Christina Bleakley.
A Tory spokesman defended the decision to appear on the Titchmarsh show and said: "This is part of a strategy to reach out to non-Tories. We want to do all kinds of media."
Last week Mr Cameron gave an interview with men"s magazine ShortList, whose readers are the 30- something men he needs to win over to take power.
The Old Etonian revealed that he winds down by watching Spooks and Silent Witness and expressed a fondness for darts - the most working class of sports.
He said that "along with draught Guinness in cans, Sky+ is one of the great inventions of our time".
And claimed that his iPod is loaded with an eclectic selection of music, including Brit Award winner Florence and the Machine.
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